---
title: "Holiday Advertising Insights: 6 Myths & Data Realities | MarketCast"
description: Watch MarketCast and MediaRadar explore six holiday advertising myths, audience differences and measurement priorities using data from the 2025 holiday season.
---

[![MarketCast](https://info.marketcast.com/hs-fs/hubfs/MarketCast-1.png?width=200&height=35&name=MarketCast-1.png "MarketCast")](https://marketcast.com)

###### MarketCast x MediaRadar | On-demand webinar

# Holiday Advertising Insights: 6 Myths & Data Realities

## Measure your holiday campaign while you can act

Explore MarketCast measurement and MediaRadar spend data from the 2025 holiday season. Watch the webinar to examine six common advertising myths and build your plan for monitoring campaign performance by audience, platform and category.

- See why the three largest retail holiday ad spenders posted below-norm Brand Linkage.
- Understand why higher Likeability does not guarantee Ad Breakthrough or Brand Linkage.
- Apply five measurement priorities to track your holiday campaign while budget remains.

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## What you’ll learn in the webinar

![Holiday advertising: likeability and brand memory](https://info.marketcast.com/hs-fs/hubfs/mc_holiday_landingpage_body_1000x1000_holiday1-1.png?width=200&name=mc_holiday_landingpage_body_1000x1000_holiday1-1.png "Holiday advertising: likeability and brand memory")

##### Look beyond holiday ad likeability

Compare holiday ad Likeability of 59.9% with the 55.0% all-ads norm, and Brand Linkage of 37.3% with the 38.0% norm. Check whether viewers remember whose ad they saw.

![Holiday advertising: parents and ad breakthrough](https://info.marketcast.com/hs-fs/hubfs/mc_holiday_landingpage_body_1000x1000_holiday2.png?width=200&name=mc_holiday_landingpage_body_1000x1000_holiday2.png "Holiday advertising: parents and ad breakthrough")

##### Understand the parent recall gap

Explore why parents rate holiday ads higher on Likeability than non-parents (66.9% vs. 58.4%) but score lower on Ad Breakthrough (13.2% vs. 20.7%). Consider what that gap means for your audience.

![Holiday advertising: campaign benchmarks and media environment](https://info.marketcast.com/hs-fs/hubfs/mc_holiday_landingpage_body_1000x1000_holiday3.png?width=200&name=mc_holiday_landingpage_body_1000x1000_holiday3.png "Holiday advertising: campaign benchmarks and media environment")

##### Match your benchmarks to your campaign

Set expectations for your platform, audience and category. Explore why scripted fiction shows the widest gap between Ad Memorability and Brand Linkage, and why naming your brand early matters in sports programming.

![Holiday advertising: in-season campaign measurement](https://info.marketcast.com/hs-fs/hubfs/mc_holiday_landingpage_body_1000x1000_holiday4.png?width=200&name=mc_holiday_landingpage_body_1000x1000_holiday4.png "Holiday advertising: in-season campaign measurement")

##### Track early in the holiday season

Build your measurement cadence for an eight-week holiday window. Use five principles from the webinar to set baselines, monitor hard-to-reach groups and adjust creative while budget remains.

![Holiday campaign measurement priorities](https://info.marketcast.com/hs-fs/hubfs/mc_wealth_landingpage_bottom_1000x600_hoiday.png?width=1000&height=600&name=mc_wealth_landingpage_bottom_1000x600_hoiday.png "Holiday campaign measurement priorities")

## Get the full Holiday Advertising Report

Take a closer look at the data behind the webinar. Download the full Holiday Advertising Report to explore Brand Linkage, Likeability and Ad Breakthrough, understand audience differences, and set benchmarks for your holiday campaign.

Use the findings to evaluate your creative and identify performance signals while your ads are still running.

Data: MarketCast measurement and MediaRadar spend data, 2025 holiday season.

[Get the full report](https://info.marketcast.com/hubfs/1%20-%20Insights%20and%20Reports/MarketCastHolidayAdvertisingReport.pdf?hsLang=en)

[![MarketCast](https://info.marketcast.com/hs-fs/hubfs/MarketCast-1.png?width=200&height=35&name=MarketCast-1.png "MarketCast")](http://marketcast.com)

© 2026 MarketCast. All rights reserved.

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