---
title: "Holiday Advertising Report: Campaign Guide | MarketCast"
description: Benchmark your holiday advertising with insights from 614 ads across linear TV and CTV. Explore audience gaps and five priorities for in-season measurement.
---

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###### Holiday Advertising Report

# Make your holiday advertising investment count

## Your guide to in-season campaign management

Holiday ads win on likeability, yet trail the all-ads norm on Memorability, Brand Linkage, and Ad Breakthrough. Use MarketCast’s Holiday Advertising Report to as a guide for your 2026 campaign and identify the signals that call for an adjustment while your ads are still running.

- Learn from the 2025 holiday advertisements measured across linear TV and CTV.
- Understand how age, parental status, category, and programming context shape your campaign’s ability to connect an ad to your brand.
- Apply five measurement priorities to monitor your holiday campaign and act on early performance signals.

## What you’ll learn in the report

![mc\_holiday\_landingpage\_body\_1000x1000\_holiday1-1](https://info.marketcast.com/hs-fs/hubfs/mc_holiday_landingpage_body_1000x1000_holiday1-1.png?width=1000&height=1000&name=mc_holiday_landingpage_body_1000x1000_holiday1-1.png "mc_holiday_landingpage_body_1000x1000_holiday1-1")

##### Measure beyond likeability

Warm holiday creative can earn positive reactions while leaving viewers unsure which brand they saw. See how Likeability is the wrong metric to judge performance on for your holiday campaign.

![mc\_holiday\_landingpage\_body\_1000x1000\_holiday2](https://info.marketcast.com/hs-fs/hubfs/mc_holiday_landingpage_body_1000x1000_holiday2.png?width=1000&height=1000&name=mc_holiday_landingpage_body_1000x1000_holiday2.png "mc_holiday_landingpage_body_1000x1000_holiday2")

##### See the parent paradox

Parents overindex on holiday ad likeability, yet their breakthrough scores trail those of non-parents. Understand how campaigns with parents as their audience might face more challenges than others.

![mc\_holiday\_landingpage\_body\_1000x1000\_holiday3](https://info.marketcast.com/hs-fs/hubfs/mc_holiday_landingpage_body_1000x1000_holiday3.png?width=1000&height=1000&name=mc_holiday_landingpage_body_1000x1000_holiday3.png "mc_holiday_landingpage_body_1000x1000_holiday3")

##### Track your media environment

Your creative can perform differently across programming genres and platforms. Explore retail and auto examples to recognize when media weight, creative variants, or strong message recall are masking a gap in brand attribution.

![mc\_holiday\_landingpage\_body\_1000x1000\_holiday4](https://info.marketcast.com/hs-fs/hubfs/mc_holiday_landingpage_body_1000x1000_holiday4.png?width=1000&height=1000&name=mc_holiday_landingpage_body_1000x1000_holiday4.png "mc_holiday_landingpage_body_1000x1000_holiday4")

##### Build your in-season measurement

See which holiday ads lead on Ad Breakthrough across linear TV and CTV, then apply five measurement priorities to your campaign. Set relevant expectations, monitor your priority audiences, and establish a cadence that gives you time to adjust.

![mc\_wealth\_landingpage\_bottom\_1000x600\_hoiday](https://info.marketcast.com/hs-fs/hubfs/mc_wealth_landingpage_bottom_1000x600_hoiday.png?width=1000&height=600&name=mc_wealth_landingpage_bottom_1000x600_hoiday.png "mc_wealth_landingpage_bottom_1000x600_hoiday")

## Put holiday ad measurement to work

Download the Holiday Advertising Report: A Brand Marketer’s Guide to In-Season Campaign Management. Use data from over 600 2025 holiday ads to evaluate your creative, understand audience differences, and identify performance signals throughout the season.

[Download the report](https://info.marketcast.com/holiday-advertising-report#hs_cos_wrapper_widget_1782134880957)[Discuss your campaign measurement](https://marketcast.com/letstalk/)

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