Built to Measure What Actually Moves People
Watch the Conversation Redefining What "Working" Means in Advertising
- The Diagnosis: Why reach and impressions still dominate media buying, and what gets lost when digital-first thinking is applied to campaigns that were never built to drive a click.
- The Framework Behind the Data: An inside look at FOX Corporation's Full Funnel Metrics initiative and Flash Impact Report, the system built to measure against the KPIs a brand is actually trying to move.
- The Results: From foot traffic to search engagement to brand perception, the published data behind FOX's up to 81% lift in real-world outcomes.
What was included in this session:
A Fireside Conversation on Outcomes vs. Exposure
MarketCast CMO Kerel Cooper sits down with FOX Corporation's SVP of Ad Sales Research, Kym Frank, for a 35-minute conversation on why the industry keeps talking about outcomes-based measurement, and why it still hasn't fully arrived. This isn't theory; it's what's actually changing inside one of the country's largest media companies.
Real Data, Not Just a Framework
FOX recently published findings showing up to an 81% lift in real-world outcomes for advertisers: foot traffic, search engagement, and brand perception across the funnel. Kym walks through what's driving those numbers and what it says about the relationship between premium content and measurable results.
Proof of a Measurement Partnership That Holds Up
Outcomes measurement is notoriously unstable. The numbers move for reasons that have nothing to do with a given campaign. See how MarketCast sits at the hub of FOX's measurement ecosystem, providing the scale, longitudinal stability, and depth of data that keeps client confidence intact when the world doesn't cooperate.
Bring Full-Funnel Measurement to Your Next Campaign.
Schedule a call with a MarketCast measurement expert to explore what outcomes-based measurement could look like for your next brief.