REPORT DOWNLOAD
The US World Cup Opportunity
Know Whether Your World Cup Investment Is Working
- Meet the American soccer fan — Get a data-driven profile and what makes them a uniquely valuable sponsorship audience
- Benchmark Your Performance — See how top sponsors are driving awareness, consideration, and category leadership among MLS and NWSL fans
- Identify What's Working — Find out which World Cup opening weekend ads broke through and what the best-performing sponsors have in common
Inside this report, you will find:
Who Is the American Soccer Fan?
Soccer fans are not a general sports audience. MarketCast data shows MLS and NWSL fans are among the most sponsor-aware and brand-loyal fans of any league studied and they can tell the difference between an official sponsor and a brand that just bought airtime.
What Sponsorship Actually Delivers
The returns are real and they are measurable. Official MLS sponsors see an average consideration lift of +33 points among fans aware of their sponsorship. NWSL sponsors average the highest aided awareness of any league studied. Find out what is driving results and what is not.
Which Ads Are Breaking Through
MarketCast's Brand Effect solution tracked real-time ad performance across opening weekend, identifying which ads broke through, drove brand linkage, and communicated their message effectively. Get the first look at who is winning the World Cup advertising battle.
Ready to Measure Your World Cup ROI?
Talk to a MarketCast expert about your sponsorship and advertising effectiveness.