Tracking $10.5B ROI
The first-of-its-kind syndicated report unifying World Cup advertising and sponsorship performance.
Why Legacy Metrics Fall Short
World Cup spend is massive, but ratings and impressions only measure reach—not behavior. To justify nine-figure sponsorship investments or multi-million dollar ad buys, brands need to see past the noise.
Our FIFA World Cup Syndicated Report bridges the gap. Leveraging MarketCast’s advanced brand tracking and in-program placement technology, we deliver unified, mid-funnel measurement across both traditional ads and paid sponsorships.
What You’ll Unlock
Unified ROI Measurement
Evaluate the combined impact of TV advertising and official sponsorships on brand health.
Asset-Level Performance
Discover which executions (logo placements, dual screens, verbal mentions, or traditional TV spots) drove the highest recall.
Sponsor vs. Non-Sponsor Benchmarks
See how official FIFA partners performed compared to ambush marketers and standard advertisers.
Mid-Funnel Outcomes
Hard data on changes in brand perception, message recall, and purchase consideration.
Inside the Report
Fan Sentiments
Grounded in data from [10,000+] sports fans surveyed globally to measure true mid-funnel brand lift and behavioral shifts.
The Brand Roster
Comprehensive analysis tracking Tier 1 and Tier 2 sponsors—including Adidas, Coca-Cola, Visa, and McDonald’s—alongside major broadcast advertisers.
Full Coverage
Real-time performance tracking across all [64+] matches to capture every single critical marketing moment.
Get the Report Ahead of the Competition
Get the full story from your campaign. Connect with our team today to get your copy of the report: